1. Name and contact details of the data controller responsible
This Privacy Notice applies to the processing of data by:
Roth North Europe A/S, Centervej 5, 3600 Frederikssund, Denmark, telephone: +45 47 33 97 00, e-mail: service@roth-northeurope.com.
The data protection responsible appointed by Roth North Europe A/S can be contacted by writing to the above address or by e-mailing service@roth-northeurope.com.
2. Collection and storage of personal data and how and for which purposes this data is used
a) When you visit our website
When you visit our website www.roth-danmark.dk, the browser you are using on your end device automatically sends information to our website’s server. This information is temporarily stored in a log file. The following information is collected without any action on your part and is stored until it is automatically deleted:
We process this data for the following purposes:
The legal basis for the processing of data is Article 6, Paragraph 1, Sentence 1 (f) of the General Data Protection Regulation (GDPR). Our legitimate interest is based on the purposes of data collection listed above. We do not, under any circumstances, use the data collected to identify you.
We also use cookies when you visit our website. More information on cookies can be found in Section 4 of this Privacy Notice.
b) When you use our contact form
If you wish to ask us any questions, you can contact us using the contact form available on our website. When filling in this contact form, you are required to provide us with your name, postal address and a valid e-mail address so that we know who is contacting us and to enable us to reply to you. You can choose to give us further information if you so wish.
Data processing for the purpose of following up on contact made by you takes place in accordance with Article 6, Paragraph 1, Sentence 1 (a) GDPR on the basis of your freely given consent.
The personal data we collect from you when you use our contact form is automatically deleted as soon as we finish dealing with your request.
3. Disclosure of data
With the exception of the cases listed below, we do not share your personal data with third parties.
We only transfer your personal data to third parties when:
You have given your express consent to this in accordance with Article 6, Paragraph 1, Sentence 1 (a) GDPR
Disclosure in accordance with Article 6, Paragraph 1, Sentence 1 (f) GDPR is necessary for the establishment, exercise or defence of legal claims and there is no reason to believe that you have an overriding legitimate interest in the non-disclosure of your data
There is a legal obligation to disclose the data in accordance with Article 6, Paragraph 1, Sentence 1 (c) GDPR
Doing so is legally permissible and is necessary in order to execute a contractual relationship with you in accordance with Article 6, Paragraph 1, Sentence 1 (b) GDPR
4. Cookies
We use cookies on our website. Cookies are small files that are automatically created by your browser and are stored on your end device (laptop, tablet, smartphone etc.) when you visit our website. Cookies do not cause any damage to your end device and do not contain any viruses, Trojans or other malware.
The cookie stores information relating to the specific end device you are using. This does not, however, mean that we can use this information to identify you directly.
On the one hand, we use cookies to improve your user experience when you access our services. To this end, we use session cookies to detect that you have already visited certain pages on our website. These cookies are deleted automatically as soon as you leave our website.
To make our website more user-friendly, we also use temporary cookies that are stored on your end device for a specifically defined period of time. If you revisit our website to make use of our services, these cookies will automatically detect that you have already accessed our site and will identify which details you have already entered and settings you have already made so that you do not need to do this again.
On the other hand, we use cookies to collect statistical data about how you use our website and to analyse how we can optimise our website for you. When you revisit our website, these cookies enable us to automatically detect that you have already accessed our site. These cookies are automatically deleted after a specifically defined period of time.
The data processed by cookies is required for these purposes in order to protect our legitimate interests and those of third parties in accordance with Article 6, Paragraph 1, Sentence 1 (f) GDPR.
Most browsers accept cookies automatically. You can nevertheless adjust your browser settings so that no cookies are stored on your computer or so that a warning sign always appears before a new cookie is created. Completely disabling cookies may, however, mean that you are unable to use all the features offered by our website.
5. Analysis and third-party tools
Tracking tools
The tracking measures described below and used by us are performed on the basis of Article 6, Paragraph 1, Sentence 1 (f) GDPR. We use tracking measures to ensure that we can pursue our aim of continuously optimising our website and designing it in line with our users’ needs. We also use them to collect statistical data about how you use our website and to analyse how we can optimise our website for you. These purposes can be regarded as legitimate interests within the meaning of the aforementioned provision.
Details about the purposes of data processing and the categories of data processed can be found by consulting the information provided about the various tracking tools below.
Google Tag Manager
We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
The Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create any user profiles, does not store cookies, and does not carry out any independent analyses. It only manages and runs the tools integrated via it. However, the Google Tag Manager does collect your IP address, which may also be transferred to Google’s parent company in the United States.
The Google Tag Manager is used on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and administration of various tools on his website. If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TDDDG, insofar the consent includes the storage of cookies or the access to information in the user’s end device (e.g., device fingerprinting) within the meaning of the TDDDG. This consent can be revoked at any time.
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the US, which is intended to ensure compliance with European data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply with these data protection standards. For more information, please contact the provider under the following link: https://www.dataprivacyframework.gov/participant/5780.
Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider of this service is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyze the behavior patterns of website visitors. To that end, the website operator receives a variety of user data, such as pages accessed, time spent on the page, the utilized operating system and the user’s origin. This data is summarized in a user-ID and assigned to the respective end device of the website visitor.
Furthermore, Google Analytics allows us to record your mouse and scroll movements and clicks, among other things. Google Analytics uses various modeling approaches to augment the collected data sets and uses machine learning technologies in data analysis.
Google Analytics uses technologies that make the recognition of the user for the purpose of analyzing the user behavior patterns (e.g., cookies or device fingerprinting). The website use information recorded by Google is, as a rule transferred to a Google server in the United States, where it is stored.
The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. You may revoke your consent at any time.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the US, which is intended to ensure compliance with European data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply with these data protection standards. For more information, please contact the provider under the following link: https://www.dataprivacyframework.gov/participant/5780.
IP anonymization
Google Analytics IP anonymization is active. As a result, your IP address will be abbreviated by Google within the member states of the European Union or in other states that have ratified the Convention on the European Economic Area prior to its transmission to the United States. The full IP address will be transmitted to one of Google’s servers in the United States and abbreviated there only in exceptional cases. On behalf of the operator of this website, Google shall use this information to analyze your use of this website to generate reports on website activities and to render other services to the operator of this website that are related to the use of the website and the Internet. The IP address transmitted in conjunction with Google Analytics from your browser shall not be merged with other data in Google’s possession.
Browser plug-in
You can prevent the recording and processing of your data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
For more information about the handling of user data by Google Analytics, please consult Google’s Data Privacy Declaration at: https://support.google.com/analytics/answer/6004245?hl=en.
Contract data processing
We have executed a contract data processing agreement with Google and are implementing the stringent provisions of the German data protection agencies to the fullest when using Google Analytics
Google Analytics E-Commerce-Tracking
This website uses the “E-Commerce Tracking” function of Google Analytics. With the assistance of E-Commerce Tracking, the website operator is in a position to analyze the purchasing patterns of website visitors with the aim of improving the operator’s online marketing campaigns. In this context, information, such as the orders placed, the average order values, shipping costs and the time from viewing the product to making the purchasing decision are tracked. These data may be consolidated by Google under a transaction ID, which is allocated to the respective user or the user’s device.
Google Ads
The website operator uses Google Ads. Google Ads is an online promotional program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads enables us to display ads in the Google search engine or on third-party websites, if the user enters certain search terms into Google (keyword targeting). It is also possible to place targeted ads based on the user data Google has in its possession (e.g., location data and interests; target group targeting). As the website operator, we can analyze these data quantitatively, for instance by analyzing which search terms resulted in the display of our ads and how many ads led to respective clicks.
The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. You may revoke your consent at any time.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/.
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the US, which is intended to ensure compliance with European data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply with these data protection standards. For more information, please contact the provider under the following link: https://www.dataprivacyframework.gov/participant/5780.
Google Ads Remarketing
This website uses the functions of Google Ads Remarketing. The provider of these solutions is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With Google Ads Remarketing, we can assign people who interact with our online offering to specific target groups in order to subsequently display interest-based advertising to them in the Google advertising network (remarketing or retargeting).
Moreover, it is possible to link the advertising target groups generated with Google Ads Remarketing to device encompassing functions of Google. This makes it possible to display interest-based customized advertising messages, depending on your prior usage and browsing patterns on a device (e.g., cell phone) in a manner tailored to you as well as on any of your devices (e.g., tablet or PC).
If you have a Google account, you have the option to object to personalized advertising under the following link: https://adssettings.google.com/anonymous?hl=de.
The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. You may revoke your consent at any time.
For further information and the pertinent data protection regulations, please consult the Data Privacy Policies of Google at: https://policies.google.com/technologies/ads?hl=en.
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the US, which is intended to ensure compliance with European data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply with these data protection standards. For more information, please contact the provider under the following link: https://www.dataprivacyframework.gov/participant/5780.
Formation of Target Groups with Customer Reconciliation
For the formation of target groups, we use, among other things, the Google Ads Remarketing customer reconciliation feature. To achieve this, we transfer certain customer data (e.g., email addresses) from our customer lists to Google. If the respective customers are Google users and are logged into their Google accounts, matching advertising messages within the Google network (e.g., YouTube, Gmail or in a search engine) are displayed for them to view.
Google Conversion-Tracking
This website uses Google Conversion Tracking. The provider of this service is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With the assistance of Google Conversion Tracking, we are in a position to recognize whether the user has completed certain actions. For instance, we can analyze the how frequently which buttons on our website have been clicked and which products are reviewed or purchased with particular frequency. The purpose of this information is to compile conversion statistics. We learn how many users have clicked on our ads and which actions they have completed. We do not receive any information that would allow us to personally identify the users. Google as such uses cookies or comparable recognition technologies for identification purposes.
The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. You may revoke your consent at any time.
For more information about Google Conversion Tracking, please review Google’s data protection policy at: https://policies.google.com/privacy?hl=en
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the US, which is intended to ensure compliance with European data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply with these data protection standards. For more information, please contact the provider under the following link: https://www.dataprivacyframework.gov/participant/5780.
YouTube
We use services provided by YouTube to display videos on our website. YouTube is operated by YouTube LLC, which is headquartered in 901 Cherry Avenue, San Bruno, CA 94066, USA. YouTube is represented by Google Inc., which is headquartered in 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
We also use YouTube plugins on some of our webpages. When you visit a webpage containing such a plugin (e.g. our media library), a connection is established with the YouTube servers and the plugin is shown. This provides the YouTube server with information about the pages you have visited on our website. If you are logged into YouTube, YouTube will assign this information to your personal user account. When you use the plugin (e.g. by clicking the play button on a video), this information will also be assigned to your user account. You can prevent this information from being assigned by logging out of your YouTube account and other accounts operated by YouTube LLC and Google Inc. and deleting their respective cookies before visiting our website.
Further information about how YouTube (Google) processes and protects data can be found in the Google Privacy Policy available at https://policies.google.com/privacy?hl=en-GB.
Hotjar
Denne hjemmeside anvender Hotjar. Udbyderen er Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europa (website: https://www.hotjar.com).
Hotjar er et værktøj, der bruges til at analysere dine brugsmønstre på denne hjemmeside. Hotjar gør det muligt for os f.eks. at registrere dine muse- og scroll-bevægelser samt dine klik. Under denne proces har Hotjar også evnen til at fastslå, hvor længe din markør blev i en bestemt position. Baseret på disse oplysninger udarbejder Hotjar såkaldte Heatmaps, der gør det muligt at fastslå, hvilke dele af hjemmesiden besøgende foretrækker at gennemgå.
Vi kan også fastslå, hvor længe du har opholdt dig på en side på denne hjemmeside, og hvornår du forlod den. Vi kan også bestemme, på hvilket tidspunkt du afbrød indtastningen i en kontaktformular (såkaldte konverteringstragte).
Desuden kan Hotjar anvendes til at indhente direkte feedback fra besøgende på hjemmesiden. Denne funktion har til formål at forbedre hjemmesideoperatørens tilbud.
Hotjar bruger teknologier, der gør det muligt at genkende brugeren med det formål at analysere brugsmønstrene (f.eks. cookies eller brug af enheds-fingeraftryk).
Hvis du ønsker at deaktivere optagelsen af data fra Hotjar, skal du klikke på linket nedenfor og følge de anvisninger, der er angivet under linket: https://www.hotjar.com/policies/do-not-track/.
Vær opmærksom på, at du skal deaktivere Hotjar separat for hver browser og hver enhed.
For mere detaljeret information om Hotjar og de data, der optages, kan du læse Hotjars Databeskyttelseserklæring under følgende link: https://www.hotjar.com/privacy.
6. Your rights as a data subject
You have the right:
7. Right to object
If your personal data is being processed on the basis of legitimate interests pursuant to Article 6, Paragraph 1, Sentence 1 (f) GDPR, you are entitled, in accordance with Article 21 GDPR, to object to the processing of your personal data, provided that there are grounds for doing so that relate to your particular situation or provided that you are objecting to your personal data being processed for direct marketing purposes. In the latter case, you have a general right to object and your request will be acted upon without the need for you to state a particular situation.
If you would like to make use of your right of withdrawal or right to object, please send us an e-mail to service@roth-northeurope.com.
8. Data security
When you visit our website, we use the widespread Transport Layer Security (TLS) protocol.
We also make use of appropriate technical and organisational security measures to protect your data from accidental or intentional manipulation, partial or complete loss, destruction or unauthorised access by third parties. We continuously improve our security measures in line with technological developments.
9. Validity of and changes to this Privacy Notice
The Privacy Notice is currently valid and was last updated in May 2018.
It may be necessary to amend this Privacy Notice due to changes made to our website and offers or due to amendments to statutory or regulatory requirements. The latest version of our Privacy Notice is always available to view and print on our website (www.roth-danmark.dk).